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Call for papers |
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International Journal
of Bank Marketing |
Special issue on
Relationship marketing strategies of Indian banks in the
wake of the global economic slowdown
Guest Editor: Sanjit Kumar Roy, IBS Hyderabad, IFHE University,
India
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| The banking industry plays
an important role in the economic development of a country
by acting as a hub and barometer of the financial system.
Liberalization of the Indian financial services sector
in the early 1990s paved the way for an influx of many
private and foreign banks which have altered the structure
of the market and also changed customer expectations.
In the wake of the changing dynamics in the financial
services sector, banks in the region have the uphill task
of retaining their existing customers, acquiring new customers,
building customer confidence and maintaining a robust
financial performance. For these challenges, the Indian
banks need to adopt and implement innovative relationship
marketing strategies to maintain the competitive edge
in the marketplace. The International Journal of Bank
Marketing welcomes submissions offering theoretical and
empirical insights into relationship marketing strategies
adopted and implemented by the Indian banks during and
after the recession. Empirically robust original papers,
employing rigorous methodological tools, are invited.
Contributions targeted towards this special issue include,
but are not limited to, the following topics: |
- Relationship marketing orientation of Indian banks
- Relationship benefits offered by the banks and
their impact on customer satisfaction and customer
confidence
- Factors affecting the effectiveness of relationship
marketing strategies of Indian banks
- Relationship value, relationship equity, relationship
quality and customer loyalty
Impact of relationship marketing strategies on customers’
trust, commitment, corporate brand image and word-of-mouth
behaviours
- Impact of relationship marketing strategies on
the financial performance of banks
- Importance of customer education in the Indian
banking sector
- Customers’ motivations for maintaining relationships
with the banks.
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| Manuscripts of approximately
5,000 words should follow the journal’s manuscript guidelines
(www.emeraldinsight.com/ijbm.htm)
and be submitted using Scholar One’s Manuscript Central
online submission system. This is accessible at: http://mc.manuscriptcentral.com/ijbm
Manuscripts must be original work (theoretical, empirical
or case study) and not under consideration by any other
journal or publication outlet. |
| Deadline for submission: 20 August
2011 |
Preliminary enquiries may be made to:
Sanjit Kumar Roy, Assistant Professor,
Department of Marketing & Strategy, IBS Hyderabad,
IFHE University,
India, AP, 501 504, India
E-mail: sanjit@ibsindia.org or roysanjit2004@yahoo.co.in
Tel: +91 8417 236660 to 65
Fax: +91 8417 236653
Mobile: +91 90003 33316 |
| www.emeraldinsight.com/ijbm.htm |
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